User Interview Exchange Blog
To get customers you need to do the research; to do the research you need customers. It’s a paradox. I examined four methods for recruiting user interviewees.
This post shares specific tactics user experience researchers in beginner, intermediate, and advanced companies have used to evolve their company's user research practice from the bottom up.
Asking for 100 user interviews is an inefficient way to improve a product. Instead, investors should recommend that founders do two smaller rounds of user interviews and iterate based on each of those.
User interviews drive more than just the features and functionality of our products and services. Startup founders have found unexpected positive side-effects of conducting user interviews.
Seven questions you should be asking in every user interview you do. Start asking the right questions at the end of every interview to build the feedback flywheel and drive your next interviews.
Maybe you've heard that user interviews are essential for product discovery, but you're not exactly sure what a user interview looks like. This blog post explains what a user interview is and gives a short example transcript of a successful user interview.
Use this template to ask the user interview questions that drive product and marketing decisions.
Conducting qualitative user interviews means collecting user stories. This post explains how to earn user stories that are sincere, vivid, and emotional.
It's impossible to interview hundreds of users, but we need more than a couple. This post outlines how many users you should recruit for user interviews.
Don't be a new business idea hoarder. Use this framework to determine which new business ideas are worth pursuing and which are better off in the trash.