User Interview Exchange Blog

Cover Image for How to Evolve Your Organization's UX Research Practice From The Bottom Up

This post shares specific tactics user experience researchers in beginner, intermediate, and advanced companies have used to evolve their company's user research practice from the bottom up.

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Cover Image for Accelerators and Investors - Stop Telling Founders to do 100 User Interviews

Accelerators and Investors - Stop Telling Founders to do 100 User Interviews

Asking for 100 user interviews is an inefficient way to improve a product. Instead, investors should recommend that founders do two smaller rounds of user interviews and iterate based on each of those.

Cover Image for 7 Reasons Founders Should Do User Interviews More Frequently

7 Reasons Founders Should Do User Interviews More Frequently

User interviews drive more than just the features and functionality of our products and services. Startup founders have found unexpected positive side-effects of conducting user interviews.

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7 Questions To Ask In A User Interview

Seven questions you should be asking in every user interview you do. Start asking the right questions at the end of every interview to build the feedback flywheel and drive your next interviews.

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What Is A User Interview?

Maybe you've heard that user interviews are essential for product discovery, but you're not exactly sure what a user interview looks like. This blog post explains what a user interview is and gives a short example transcript of a successful user interview.

Cover Image for Use This Template To Structure Your Next User Interview

Use This Template To Structure Your Next User Interview

Use this template to ask the user interview questions that drive product and marketing decisions.

Cover Image for How To Conduct Qualitative User Interviews For Customer Discovery

How To Conduct Qualitative User Interviews For Customer Discovery

Conducting qualitative user interviews means collecting user stories. This post explains how to earn user stories that are sincere, vivid, and emotional.

Cover Image for How Many Qualitative User Interviews Is Enough For Customer Discovery?

How Many Qualitative User Interviews Is Enough For Customer Discovery?

It's impossible to interview hundreds of users, but we need more than a couple. This post outlines how many users you should recruit for user interviews.

Cover Image for How To Quickly Validate New Business Ideas

How To Quickly Validate New Business Ideas

Don't be a new business idea hoarder. Use this framework to determine which new business ideas are worth pursuing and which are better off in the trash.

Cover Image for How To Recruit Participants For B2B User Interviews

How To Recruit Participants For B2B User Interviews

To get customers you need to do the research; to do the research you need customers. It’s a paradox. I examined four methods for recruiting user interviewees.